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STELR.DESIGN

Ascend Your Brand.

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Brand strategy & Visual design for

performance-focused businesses

CELSIUS x WILSON

A high-energy fusion of Celsius’ bold flavors and Wilson’s athletic heritage—crafted into a fast, bright visual campaign built for movement.

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CROSSFIT 5X5 GYM

Forged in an Oregon farm shed, CrossFit 5x5 blends Pacific Northwest grit with strength and clarity. “5x5” reflects both the classic strength rep scheme and a signal of perfect clarity—anchoring a community built for real, rugged transformation.

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180FITNESS

180Fitness is built on the power of transformation. Inspired by the idea of a complete 180, the brand represents more than physical change—it reflects a return to strength, purpose, and personal alignment.

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CHICAGO
BOYZ

Rooted in Chicago’s grit and brotherhood, ChicagoBoyz is an acrobatic team shaped by the city’s relentless spirit. Their high-energy performances reflect resilience, discipline, and the unmistakable Chicago drive to rise, flip, and fly above every obstacle.

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